Sayas - To Paradise

“Sayas – To Paradise” is a conceptual branding project developed as part of my design studies. The goal was to create a high-end identity system for a luxury proposal agency, blending elegance with modern sophistication. The project included a comprehensive brand style guide defining typography, color palette, and visual tone, as well as a full set of stationery mockups (letterhead, envelope, business cards) to reinforce brand consistency. I also designed billboards and large-scale advertising to showcase how the identity could translate across environments and capture audience attention. This project highlights my ability to design cohesive brand systems that communicate luxury, professionalism, and trust while maintaining flexibility across digital and print applications.